Promotional mechanics

Simon has an expert understanding of the role that promotional activity can play to achieve tactical and strategic business goals. Working for 2 of the UK's largest promotionally focussed retailers he has developed an in depth knowledge of how the use of high-low pricing and added value activity can manipulate trading performance. The foundations of this expertise have been built on a thorough understanding on the workings, legalities and execution of price and added value promotional mechanics devleoped through years of operating within highly competitive retail sectors. Much of his skills have been developed operating within a 'Sale' period. Whilst it has it's shortcommings if over used, full understanding of this potent weapon (potential)

Multi-category promotional platform

This knowledge his progression to co-ordinate multi-category promotions and ultimately take responsibility for the design, development, communication of of one of the most complex promotional platforms in UK retail comprising of 7 categories, over 10,000 skus and an annual orders turnover of £900 million.

Key messages

Simon has product managed a diverse range of categories ranging from Homewares to PC's to Furniture with average basket values ranging from £30 to £3,000. He is considered to be an expert in the role of generic promotions within a mult-category retail environment, the use of the 'Sale' mechanic and the importance of communicating key messages to encourage conversion.